Social Media Management

BLACKSECRET

Black Secret was created to fill in the beauty gap created by the “big brands” in Africa. Black Secret was launched in 2009 to enable women have access to quality and affordable makeup products made for today's women.

Challenge

Black Secret was releasing its new and improved facial wipes and wanted to engage its users on Facebook and Instagram and gain traction for the new product online.

Solution

We implemented a Social Media Strategy to reach their target audience, engage with them and introduce the new facial wipes with interesting product videos and pictures. We started off with a teaser campaign and created content as well as managed their social media pages. We also boosted the posts we made with Facebook and Instagram ads to reach a wider audience.

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